The Evolution and Importance of “برنامه کودک” (Children’s Programming) in Modern Media

"برنامه کودک" or children's programming has come a long way from its humble beginnings. It remains a crucial tool for education and development

Children’s programming, known as “برنامه کودک” in Persian, plays a pivotal role in the development and education of young minds. Over the years, it has evolved significantly, reflecting changes in society, technology, and pedagogical approaches. This article delves into the history, significance, and impact of children’s programming, with a special focus on its evolution in Iran.

Historical Overview of Children’s Programming

Children’s programming has a rich history, beginning with radio shows in the early 20th century and transitioning to television with the advent of this new medium. In Iran, the first dedicated children’s programs appeared in the 1960s, during the era of national television. These early shows were primarily educational, aiming to teach children basic literacy, numeracy, and moral values.

In the 1970s and 1980s, as television became more widespread, children’s programming expanded. Classic animated series such as “The Adventures of Tintin” and “Heidi” were dubbed into Persian and became household staples. These programs were not only entertaining but also provided cultural education and a window to the outside world.

The Evolution of Children’s Programming in Iran

Post-revolutionary Iran saw significant changes in media, including children’s programming. The 1980s and 1990s were characterized by a surge in domestic production. Shows like “Amoo Pourang” (Uncle Pourang) became immensely popular, blending entertainment with education and moral lessons. These programs were carefully crafted to align with cultural and religious values, providing a safe and educational viewing environment for children.

With the advent of satellite television in the late 1990s and early 2000s, Iranian children gained access to a wider variety of content from around the world. This increased competition pushed domestic producers to improve the quality and creativity of their programming. Shows began incorporating more sophisticated animation, diverse storylines, and interactive elements to engage young viewers.

The Role of Children’s Programming in Education and Development

Children’s programming serves multiple functions in the cognitive and social development of young viewers. Educational shows, such as “Sesame Street” in the West or “Kolahi Ghermezi” in Iran, are designed to teach basic academic skills, such as counting and reading, as well as social skills like sharing and cooperation.

Moreover, these programs often address important life lessons and moral values. For example, many Iranian children’s shows emphasize respect for elders, the importance of honesty, and the value of hard work. Through engaging narratives and relatable characters, children learn these values in a way that is both enjoyable and memorable.

Technological Advances and Their Impact

The rise of digital technology has revolutionized children’s programming. Today, children have access to a vast array of content through various platforms, including television, streaming services, and mobile apps. This shift has significant implications for how content is produced and consumed.

Interactive media, such as educational games and apps, offer personalized learning experiences that adapt to the child’s progress. This can be particularly beneficial in reinforcing concepts learned in traditional educational settings. Moreover, the availability of content on-demand allows children to watch their favorite shows at any time, making educational content more accessible.

In Iran, this digital revolution is also evident. National broadcasters like IRIB have expanded their offerings to include online platforms and mobile apps, ensuring that children can access educational content wherever they are. This has been particularly important in bridging the educational gap in rural and underserved areas.

Challenges and Considerations

Despite the many benefits, children’s programming also faces several challenges. One major concern is content quality and appropriateness. With the influx of foreign content, not all programs align with local cultural and moral values. Parents and educators must be vigilant in selecting appropriate content for children.

Another challenge is screen time. While digital devices offer valuable educational opportunities, excessive screen time can have negative effects on children’s health and development. It is crucial to strike a balance between digital media and other activities, such as outdoor play and reading.

The Future of Children’s Programming

Looking ahead, the future of children’s programming in Iran and globally is likely to be shaped by continued technological advancements and a growing understanding of child psychology and education. Innovations in virtual reality (VR) and augmented reality (AR) hold exciting potential for creating immersive educational experiences that were previously unimaginable.

Additionally, there is a growing emphasis on inclusivity and diversity in children’s programming. Producers are increasingly aware of the need to represent different cultures, abilities, and backgrounds, helping children to develop empathy and understanding from a young age.

In Iran, this trend is also taking root. Recent shows have started to feature more diverse characters and storylines, reflecting the rich cultural tapestry of Iranian society. This not only helps children see themselves represented on screen but also fosters a greater appreciation for diversity.


“برنامه کودک” or children’s programming has come a long way from its humble beginnings. It remains a crucial tool for education and development, providing children with the knowledge, skills, and values they need to succeed in life. As technology continues to evolve, so too will the ways in which we engage and educate young minds. By embracing these changes while staying true to core educational principles, we can ensure that children’s programming continues to be a positive force in the lives of future generations.

In Iran, as in many other parts of the world, the focus remains on creating content that is not only entertaining but also enriching, helping to shape the next generation of thoughtful, informed, and empathetic individuals. Through a careful blend of tradition and innovation, children’s programming will undoubtedly continue to play a pivotal role in the development of young minds for years to come. See more